She's known for her sexy attitude, raunchy outfits and outrageous behaviour.
So it comes as little surprise that Rihanna's advert for Nivea has been deemed too sexy to front campaigns for the skincare brand.
The star appeared in a series of adverts for the firm, which was a sponsor of her world tour last year, to celebrate the 100th anniversary of the company.
And now cosmetic tycoon Stefan Heidenreich - the new head of Nivea’s parent firm, Beiersdorf - has told German media that the singer should have been considered a 'no go' for the brand’s family image.
The 49-year-old said: 'The advert starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna.'
In one ad, a family is seen moisturising with Nivea while Rihanna’s sultry hit California King Bed plays in the background.
The original video of the song shows the star wearing stockings and lingerie writhing with a man on a bed.
Heidenreich added: 'Nivea is a company which stands for trust, family and reliability.'
When Nivea signed up the star last year they said they were 'very excited' to have her on board.
Nivea board member Markus Pinger said in a press release at the time: 'Over the past 100 years, Nivea has been an iconic skin-care brand across the world.
'Rihanna is a music icon and her digital footprint will help us bring our anniversary celebration to consumers wherever they are.'
In July, Forbes magazine said Rihanna's sponsorship deal with Nivea had helped propel her number three in their top 30 of the richest celebrities under 30 with earnings of $53million in just 12 months.
imo Rihanna's whole "thug life" schtick could hurt her endorsement chances in the end. A successful business woman has to understand the meaning of the word class, and how to exude sensuality without becoming overt and crass. Rihanna has yet to grasp this, clearly. I'm not surprised the folks at Nivea are unhappy with her image...it's a bit much.
imo Rihanna's whole "thug life" schtick could hurt her endorsement chances in the end. A successful business woman has to understand the meaning of the word class, and how to exude sensuality without becoming overt and crass. Rihanna has yet to grasp this, clearly. I'm not surprised the folks at Nivea are unhappy with her image...it's a bit much.
Well it's a fact that Rihanna is sexy and a hot damn horny mess. They should have known before giving her a contract, but at that time they needed some advertising in the CKB music video and using some footage for their commercial... Now they don't need her, they just labeled ha as too sexy...
imo Rihanna's whole "thug life" schtick could hurt her endorsement chances in the end. A successful business woman has to understand the meaning of the word class, and how to exude sensuality without becoming overt and crass. Rihanna has yet to grasp this, clearly. I'm not surprised the folks at Nivea are unhappy with her image...it's a bit much.
imo Rihanna's whole "thug life" schtick could hurt her endorsement chances in the end. A successful business woman has to understand the meaning of the word class, and how to exude sensuality without becoming overt and crass. Rihanna has yet to grasp this, clearly. I'm not surprised the folks at Nivea are unhappy with her image...it's a bit much.
At least she's honest with herself & doesn't pretend to be something she's not (take it or leave it) + Nivea already knew about her image guess this guy just wants attention
This ish gots nothing to do with me. I'm here working my 9 - 5. So........She made $54 million dollars last year. She's chilling on vacay. •Glares @ my pockets & yours• oh
So now she will act as tho she gives no ****s...when we all know deep down she does and SHOULD...but I'm sleep doe...
This ish gots nothing to do with me. I'm here working my 9 - 5. So........She made $54 million dollars last year. She's chilling on vacay. •Glares @ my pockets & yours• oh
So now she will act as tho she gives no ****s...when we all know deep down she does and SHOULD...but I'm sleep doe...
imo Rihanna's whole "thug life" schtick could hurt her endorsement chances in the end. A successful business woman has to understand the meaning of the word class, and how to exude sensuality without becoming overt and crass. Rihanna has yet to grasp this, clearly. I'm not surprised the folks at Nivea are unhappy with her image...it's a bit much.
I can understand where both sides were both sides are coming from. Rihanna is one of the biggest stars in the world, so of course, from a business sense, anything Rihanna does, people are going to be interested in. Obviously the former boss didn't have a problem with her, cause he was thinking about boosting up those sales.
But if Nivea is a family brand, Rihanna wouldnt be a good fit. What Ri does or can do, may tarnish the Nivea name, and even upset their customers. This guy is playing it safe, and upholding the company's principals and standards.
imo Rihanna's whole "thug life" schtick could hurt her endorsement chances in the end. A successful business woman has to understand the meaning of the word class, and how to exude sensuality without becoming overt and crass. Rihanna has yet to grasp this, clearly. I'm not surprised the folks at Nivea are unhappy with her image...it's a bit much.
this. like seriously, her actions are starting to affect the business side of her career as I thought
