Depends on what kinda career you trynna have. Some thrive on being tabloid fodder, while others shudder at the notion.
Not that it matters either way, the internet stays talking regardless.

No, but some think it's still a good thing if you're topping the news everyday even if it was for no good reason it might work at first but on the long term it will backfire and people will get sick of you and even start hating you

Not at all

For example, was MJ's 93 trial press a good thing?

It depends and varies with each person/situation.

The only time it's a certain 'no' is if you're black and you crash a blonde, white girl's award speech.

Right.

I always laugh at that saying because it's farthest from the truth.

No, that's why I don't understand why people say that.

No, definitely not. Good press is good press, bad press leads to people changing their opinions on whoever is under the spotlight for the worse and that is never good.

Oh, we're including legit scandals? I thought you meant your everyday kind of bad press, like 'look at this bitch being drunk everywhere' & hookup rumors and whatnot.

In that case, def not a good thing.

Depends on who they are and what the situation is.

Press from clubing/seen leaving intoxicated in cabs =/= killing someone while driving under the influence.

no cause it can damage your career i mean look at Charlie Sheen Lindsey Lohan ec.

It worked for Madonna.

I think it is. It might ruin your career but you're probably being more memorable that way than by your movies/shows/music.

Janet's Superbowl incident is a perfect example of why it isn't.

If its not making you money, no. And the whole "but it makes you more famous" argument is invalid seeing as fame doesn't always equal success.

Bad press will get people talking, which can be seen as a good thing for furthering fame status, but it will likely change how the person is perceived in the public. So I guess it depends on the individual celeb.

No. If you're so irrelevant that no one's talking about you, at least you can always rectify that situation by doing something good and interesting. It's pretty hard to turn back from a scandal that overshadows everything else you do.