In a world of artists parading in extra-terrestrial gimmicks, increasingly bizarre hairstyles and abuse of religious sacraments (see Nicki Grammy '12), it was refreshing to see how a simple video containing 1 Female, a car and wintery landscape could keep our attention for 3m+.
Why artists cannot use their PR's brain, and think of creative ideas that doesn't make them look like a Halloween caricature, and that can create timeless videos. The downward spiral of the current music scene.
