Member Since: 9/25/2001
Posts: 26,816
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Kelly Clarkson's album sales actually dropped post-Ron Paul
Kelly Clarkson's 'Ron Paul Sales Bump' Debunked: Her Sales Actually Dropped Last Week
SOURCE: Billboard
Quote:
Kelly Clarkson's endorsement of Republican presidential candidate Ron Paul on Dec. 28 may have helped draw attention to the original "American Idol" champion, but despite multiple reports from other news sites, it did little to help the sales of her "Stronger" album.
According to both Nielsen SoundScan data and sources in the know at Clarkson's label, RCA, little evidence exists to support the theory that Clarkson's praise for Paul helped her sales.
In fact, her album sales actually dropped when compared with the previous week.
Let's take a look:
In the week that ended on Sunday, Jan. 1, 2012, "Stronger" sold 40% fewer copies than it did the previous week (25,000, as opposed to 41,000 in the week before Christmas).
And while it moved from No. 39 to No. 17 on the Billboard 200 albums chart, its upward momentum this week was caused by it having a less-steep decline in sales as compared to the rest of the titles on the chart) the overall album market was down 49% in the week after Christmas). Its total sales stand at 451,000 after 10 weeks.
Its smaller drop, as compared to the rest of the market, is owed to its gain in download sales -- it saw a 232% increase in the digital space (selling 14,000 downloads for the week).
But Ron Paul probably didn't have much to do with that rally, either. The bulk of digital album sales -- for Clarkson or any other artist -- come from the Apple iTunes Store. And last week, coincidentally enough, iTunes heavily promoted both her sale-priced "Stronger" album and her new exclusive "iTunes Session" EP (released Dec. 27) on the front page of the store.
In other words, it wasn't Clarkson's political preferences that pushed digital sales of "Stronger" -- its $7.99 sale price (which was matched by AmazonMP3) and iTunes' advertising were the real reasons behind the gain. Those spikes were usually cited as evidence of the sales gain in the "Ron Paul Sales Bump" articles.
So while it's certainly possible that Ron Paul supporters decided to show their approval of Clarkson's endorsements by voting with their wallets or iTunes gift cards, the motivation behind the story was more likely a strong headline during a slow news week …
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Damn girl.
The Republicans actually didn't come out to spend those coins.
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