Member Since: 4/6/2011
Posts: 31,849
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Disney reveals new flop princess
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The company confirms to TheWrap that it is introducing an animated movie and TV series that will revolve around Sofia, the purple-gowned kiddie princess. (Though a Disney creation, and a princess, she is not part of the Disney Princess lineup). The "Sofia" movie will debut in fall 2012, with the TV series following in spring 2013.
"Although Sofia will have plenty of pretty dresses and sparkly shoes, our stories will show Sofia, and our viewers, that what makes a real princess is what's inside, not what's outside," said Nancy Kanter, senior vice president of programming and general manager for Disney Junior Worldwide. "That the inner character of kindness, generosity, loyalty, honesty and grace make you special, not the dress you wear.
"In Sofia, we have a 'peer to peer princess,' a relatable girl experiencing the same social issues as our young viewers … learning how to fit in, making new friends, conquering new skills and building sibling relationships."
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Disney is running out of ideas. 
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