Princess RiRi looks so average with that brown hair. She doesn't look as rockstar/ iconic as she did with the black/blond/red hairs she had. Hope her fame popularity doenst decrease. We all know image is a great part of an artist iconosm. For example Michael/Madonna/Britney/Elevis/Gaga. She could be anyone with that brown hair :|
The brown hair does make her look a bit bland compared to her past eras but with the sound they were going for LOUD it will be perfect for the rerelease. They wanted to go back to her first album and I think they are going to go deeper with that with the rerelease. The brown hair will be perfect for anyone that misses her island roots.
And it`s still a hair change. It will still give her the attention that she's gotten with the past hair changes and I think that's always been the reason why she changes her hair with every era.