Vogue has a lot to thank Lady Gaga for.
The title was the only one in the fashion magazine category to show a sales increase on the newsstand in the first half, and it was all down to the outre pop star’s appearance on the March cover. The shot, featuring a pink-haired Gaga wearing a breezy white gown with purple lips, drove sales up by more than 100,000 copies over the March 2010 issue, which featured a polar opposite type of celebrity: Tina Fey.
All in all, Vogue averaged 360,400 copies during the first half of this year at newsstand,
up 12.7 percent.
Every other fashion title — with the exception of Allure, which was flat — dropped in the first half, some by more than double digits. However, the industry as a whole experienced a decline of 9.2 percent. “Fashion seems reflective of the overall trend right now,” said Jack Hanrahan, publisher of CircMatters. “Overall, only a few magazines are not doing so badly but, mostly, there are a lot of negative numbers.”
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