The most successful celebrity fragrance launch in history!
Quote:
Justin Bieber is headed for the record books now that the new Bieber perfume called Someday has earnedmore than $3 million in sales in only three weeks.
"We haven't seen anything like this since [Jennifer Lopez's]Glow and [Britney Spears] Curious," industry analyst Karen Grant told Women's Wear Daily.
The fruity scent has stomped sales of previous champ Beyonce Knowles, whose scent ‘Heat' made Macy's $3 million in sales in its first month.
"Justin Bieber's Someday fragrance, propelled by Justin's incredible personal appearance at Macy's Herald Square has resonated with our customers and has become the biggest celebrity fragrance launch on record," said Terry Lundgren, president and chairman of Macy's Inc.
Bieber is donating net profits of the perfume, which costs $35 to $55 a bottle, to the Make-A-Wish Foundation and Pencils of Promise, which builds schools in the developing world.
"I'm excited and humbled at the news about Someday," Bieber, 17, said in an email. "It means a lot to me that my fans are there to support. And the best part for me is that my favorite charities are going to share in the success. It is important to pay it forward."
with that
A mess.
