It’s not every day that Bloodshy & Avant birth a teen pop star. In comes Sky Ferreira, almost too good to be true. Eh? Bloodshy is back in the studio? What! He’s working with an 18-year-old girl out of Los Angeles? Huh? Baby Britney Spears is that you?! The blogosphere nearly had a mental breakdown when the news got out and everyone’s expectations raised sky high (no pun intended). Klas Åhlund? Bloodshy & Avant? Five track EP? Is this really happening? I would like to call her the underground pop revolutionist.
The AS IF! EP shows off nothing but sass, character and imagination. Whether Sky is channelling different gimmicks/egos during these songs is undetermined. However, it’s safe to say every song has its own personality and story to tell.
The first single, “Sex Rules” is an 80s’ themed floor-filler with witty lyrics that sum up a teen point of view on sex, although it isn’t a proper representation of the rest of the exotic pop songs on this EP. The electro/pop ballad “Traces” starts off in an honest fashion; Ferreira confessing and loathing about a boy who left stains in her bed. Colin Munroe’s production harbours an eerie ambiance with a dubstep-tinged chorus and melancholy piano based verses. “Haters Anonymous” could be one of the weirdest genuinely cool pop songs you’ve heard in the last 5 years. The song’s concept revolves around social commentary and the Internet generation; primarily the way we are able to rapidly comment and post foolish things without thinking twice. Bloodshy’s pet robot that makes appearances in almost every Kylie/Britney song splashes out a “Whatever!” like Cher Horowitz from Clueless in Tron shtick. “The Slander Machine kicks in full gear,” before a toned down but huge pop chorus. By the end of the song, every listener should conjure images of html codes, computers crashing and neon lights. “99 Tears” sounds like it could’ve been on Kylie Minogue’s X album. A cute reference to Johnny Depp cult classic, Cry Baby comes off to be completely necessary in a pop song or maybe she is just talking about a boy who cried wolf. Sky’s shiny vocals demanding a boy to “Drown in 99 Tears,” over a beaming Greg Kurstin beat is basically pop perfection. “108” concludes things in a strange way; the Teddybears utilized beat sounds like something that would be played in a robot graveyard in Sweden. “My Secret lover is 108/ I know it sounds insane, it’s really ok,” could be a play on teen girls dating older men or about an imaginary lover.
AS IF! Is as fun as the movie it was named after and is a must have for fans of Britney Spears’ Blackout
"Sex Rules" - I don't like It.
"Traces" - No...nothing.
"Haters Anonymous" - Runway-music!!! I ADORE IT! So I'm only here for that masterpiece!!!! Gives me Uffie, and I love this "99 Tears" - I would love that as a "X"-Bonus Track...well...It's ok.
"108" - The Piano in that one is SICK. Love that one too.
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“99 Tears” sounds like it could’ve been on Kylie Minogue’s X album.
