Her craft and talent. She's known to be a perfectionist serving something different each time. She gives it her all.
Plus, I think the fact that she has become so private, not being on every show helped her create extreme hype for her performances.
Even when she makes an error (Grammy performance of Drunk in Love or Inauguration)
her PR team make sure that all the media were all paid so they will come to rescue.
WHY do people trust her singing and dancing skills so much?
NNN PLEASE. I have seen her live and she doesn't come close to the goddess of music FLORENCE WELCH.
She cannot come close to her vocals, her artistry, her SELF WRITTEN lyrics, her concepts, the ritual ambient she creates that makes you feel baptized. A REAL QUEEN.