Selena Gomez, the doe-eyed pop star and actress, will be the face of Coach, the American fashion and accessories brand said on Friday.
As part of her new partnership with Coach, Ms. Gomez will appear in the brand’s ad campaigns (beginning with fall 2017) and social media; team up with the Coach Foundation in its work with Step Up, an organization empowering girls in underserved communities; and work on designing a piece for fall with Stuart Vevers, the brand’s executive creative director.
“I am so excited to work with Coach and love the clothes and accessories designed by Stuart Vevers,” Ms. Gomez said in a release issued by the company. “I am especially looking forward to getting to know the Coach team as well as becoming involved in the foundation’s support of Step Up. “On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me.”
“I came at this because I was inspired and excited by the idea of working with a woman I felt I could really identify with at the end of the day,” Mr. Vevers said in an interview. “At the end of the day, I design for an authentic, honest woman. Selena possesses that ease and that romantic charm and that cool confident attitude — that’s what I’m excited about. At the end of the day, the numbers are not my focus. It’s that this feels organic and right for where we are right now.”
Coach, which is celebrating its 75th anniversary, is undergoing an evolution of its own. Following a challenging few years, the company has invested in brand building to refresh its image. “We’ve gone through a big reset,” Mr. Vevers said. “I’ve found that when people know what we’re doing, they tend to be very positive about it. I think sometimes it’s about getting the message out.” Working with Ms. Gomez, he said, was a great way to do that."
I'm not sure about this because when a brand pays 10 million they want exclusivity and LV(LVMH) and Coach are competitors in the handbags segment at least according to this: https://globenewswire.com/news-relea...2015-2019.html.
"The woman I design for is authentic, honest and possesses a romantic charm mixed with a cool, confident attitude. Selena embodies all of these qualities perfectly — but the fact that she has always loved Coach, and believed so strongly in our philanthropic mission, made her a true Coach Girl."
— Stuart Vevers on Selena and her partnership with Coach
Nicolas Guesquiere posted a pic with her in the backstage of a shoot for LV some days ago, so i think they stay working together.
Plus, she won't be promoting her Coach line right now, it will take some months.
Quote:
Originally posted by lauren198
I'm not sure about this because when a brand pays 10 million they want exclusivity and LV(LVMH) and Coach are competitors in the handbags segment at least according to this: https://globenewswire.com/news-relea...2015-2019.html.
It was taken from a photoshoot for a Fall 2016 campaign
In this video you can see that both Selena and Nicolas (the designer) are wearing the same clothes as the photo from Nicolas' Instagram
LV will now be introducing their Spring 2017 clothes so it looks like Selena isn't modelling with them anymore, but is still friends with the designer.
