There’s been a lot of noise lately about Korean artists branching out internationally, especially into America, but now CNN have turned the spotlight over to Europe, detailing the attempts of artists from the continent who are hoping to make it in the States.
Amongst the large group of increasing Europeans heading over to L.A. are Estonia’s Kerli, Russia’s Lena Katina from faux-lesbo duo t.A.T.u, Italian pop-rock artist Marco Bosco, trashtastic Slovakian pop tarts TWiiNS, and skanky Austrian singer Fawni.
Just like in a similar article CNN published regarding the growing popularity of K-Pop, the internet has been credited again for making it possible for these artists to expand into different countries, with listeners now being able to read music blogs or log onto YouTube to be exposed to international artists, whereas in the past people were forced to rely on MTV and magazines to discover new music.
CNN have also credited college radio stations for breaking mainstream radio trends and playing international artists who would never usually be heard on commercial radio, exposing their music to a score of college aged kids who are having their musical horizons broadened thanks to the digital age.
With artists from the United Kingdom already having had Stateside success for years now, such as Joss Stone, Duffy, Amy Winehouse, Susan Boyle, Adele, Taio Cruz, Jay Sean and more (Ellie Goulding is next with her Lights album due in March), the rest of Europe are now hoping to be next in line.
Lena Katina will release her solo debut this year, as will Kerli, and the TWiiNS are hoping to follow-up their Eurotrash hit “Boys” with a new single “Welcome to Hollywood” soon.
A perfect example of a European artist who has successfully crossed over into America is Swedish popstar Robyn, who has built up a large fanbase in the States after several years of hard work.
It’s great to see talent from other countries now starting to get more international recognition, and potentially opening the minds of Americans who often tend to be conservative and apprehensive when it comes to music outside of what they’re used to. With Europop and dance music finally infiltrating the States after decades of ruling the charts abroad, now could be the time for Europe to make their move. And remember, cracking the States doesn’t mean everybody is expected to be the next Lady GaGa — simply just charting on any of the various Billboard charts and successfully touring clubs and theaters could be considered a big success to some international artists. It’s only when you’re Robbie Williams, Utada, Laura Pausini or Kylie Minogue that you’re expected to be #1.
http://www.theprophetblog.net/more-e...for-us-success
