CMAs Get Highest Ratings Ever For 5 Minutes Beyoncé Was Onstage
they literally hyped everyone into thinking she'd be opening, and then constantly said that she was "up next" when her performance slot was a goo 2 hours into the show the CMAs are trash, and I can't wait for the media fallout this will cause
A half-hour breakdown reveals that the broadcast peaked during the 9-9:30PM portion. That half-hour drew a 3.1 adults 18-49 rating and 13.39 million total viewers.
The 9-9:30PM window included the latter part of the Garth Brooks-Trisha Yearwood duet, Carrie Underwood’s performance, Eric Church’s win for Album of the Year, and Miranda Lambert’s performance.