Ms Stone contacted brothel owner Dennis Hof, who owns the Moonlite Bunny Ranch near Carson City, and he agreed to the deal, which which involves him getting half of the bid.
Most people believe that the mizuage is a coming-of-age ceremony for a Maiko (an apprentice Geisha). The Maiko would find many interested and wealthy buyers to bid on her virginity so the Maiko could fully become a Geisha.