It looks like Jive Records are aware that the demo of Britney Spears new single ‘Hold It Against Me’ has leaked online today because via wonkypop, they have now submitted an official press release about the track. Apparently, Jive are setting the fans the ultimate task of unlocking the song through some type of Facebook campaign.
Once 2 million fans share a promotional web widget of the single to their Facebook pages, the song will be unlocked. As fans are DYING to listen to it, this will EASILY be achieved IN MINUTES. The facebook campaign to hear Britney’s new single starts on Monday, January 10th. So Monday is when we’ll hear the song! Check out the full official press release:
We are about to launch the new Britney Spears single!! We are customizing a web widget for radio stations to “unlock” her single when 2 million fans share to their Facebook pages starting Monday, January 10th. Below is a description of how it will work. The station widget will be made custom for each station with their logo, tag, etc. and when fans/listeners share on their Facebook page it will say “STATION and I are helping Britney Spears …” which will also include a link back to your station site.
Here’s the flow of how it’ll work:
* The station will place the widget we send them on their homepage (in the event the widget isn’t compatible with the partner site, we will provide a hosted landing page branded with the station’s logo and a link back to their site that where the widget can live)
* The widget will use single artwork only and have the following copy, the Buy Link can go to any retailer:
Britney Spears Fans In Command (use single art logo/fonts)
Once Britney fans share this message 2 million times on Facebook she will release her new song
Share (button)
Can’t wait?
Pre-order now!
* The station drives fans to the widget to share the message into Facebook, for example:
o Radio drive from on air
o Sites create banners, send emails, social network posts, etc
* Once user hits Share button on widget, the usual Facebook pop-up/allow screen with the Share message will appear. The Share message that will appear in the user’s Facebook Newsfeed is (example)
“Z100 and I are helping Britney Spears share this message 2 million times to get her new song released early! Click now to help!” ::shortened URL:: (linking back to radio website where widget lives)
* The widget will display how many shares there have been til we hit 2 million.
http://toyaz-world.net/2011/01/jive-...me/#more-20685
