Kim K talks about her talents and more on 60 Minutes
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In an interview conducted before Kim Kardashian West was robbed in Paris, she spoke with Bill Whitaker about how social media made her rich and asks Kim Kardashian what her talents are.
Imagine shooting goofy videos with your friends, posting them online and getting paid six figures. That’s exactly what many twenty-somethings with large social media following are doing. They’re called social media influencers, and they’ve become a new force in advertising. Bill Whitaker reports on this new advertising phenomenon on the next edition of 60 Minutes, Sunday, Oct. 23 at 7:30 p.m. ET and 7 p.m. PT.
Key to this trend is the fact the influencers attract increasingly-hard-to-reach young audiences. Most influencers offer some kind of performance in their videos, usually slapstick humor, singing or dancing, to attract millions of young followers on social platforms like Instagram, Facebook and Snapchat. Advertisers pay the influencers for momentary placement of their products in these videos. One of the highest paid influencers on social media is Kim Kardashian West, who has made millions of dollars for wearing or using products in pictures and videos, seen by many of her 160 million total online followers.
In an interview conducted before she was robbed in Paris earlier this month, she spoke with Bill Whitaker about how social media made her rich. “I totally attribute my career to social media.” Asked by Whitaker what talent she has that attracts so many eyeballs online, she said, “It is a talent to have a brand that’s really successful off of getting people to like you for being you,” says Kardashian West.
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Kardashian has been on a total social media blackout since she was robbed on Oct. 3.
It’s eerie to watch as Kardashian admits that there “there are pitfalls” when it comes to certain aspects of her lifestyle. “Lack of privacy, loss of privacy and that’s not for everyone,” she says in the video. “For me, I can handle it.”
Sources told People magazine earlier this week that Kardashian “is still having a difficult time” since the robbery and reportedly “has zero desire to resume her old life.”
The 36-year-old has not spoken about the incident, though her assistant penned a note on her behalf. Her social media accounts haven’t been updated since the incident.
Watch the entire “60 Minutes” interview when it airs this Sunday, Oct. 23, at 7:30 p.m. ET.
