Over the past few decades, putting out a signature perfume has become a standard move for any celebrity — but who remains the most dominant in the fragrance industry? Here are some hints: It’s not Beyoncé. It’s not Taylor Swift. It’s not even Kim Kardashian.
It’s Britney, bitch.
Quote:
"If you look at people like Lady Gaga or Madonna, whose fragrances should have done well, they didn’t do as well as Britney because they didn’t care. Britney really cares about fragrance. She loves to talk about it, wear it, and even sing about it."
According to a rep from Elizabeth Arden (Spears’s fragrance partner), her perfumes comprise a "billion dollar fragrance franchise."
Most reports seem to indicate a general decline in the celebrity fragrance industry. Thankfully, there are no signs of Spears’s fragrance empire — or career — dying out anytime soon.
"At one point every young girl wanted to be Britney Spears They wanted to have her lifestyle and be famous and have her figure and her money and her talent. Then she hit a bad streak and went in a downward spiral. But then she reinvented herself. Maybe there is a story there about sticking with it and coming back and never giving up. Maybe that’s the message that is her legacy. Maybe that’s why her perfumes still do well."
I smell her perfumes on a daily basis (and from like a mile off too, they're really amazing).
I get the most compliments when wearing either hers or Nicki's.