Why are ya'll acting brand new? Every single released by Rihanna is serviced for remixes. This isn't some desperate attempt. Work, Kiss It Better, and Needed Me all received remix packages.
I do believe the label/her is going all out for this single. I think a video will be released eventually. It's too early for one right now. The song needs to take off on its own...which it is doing. She'll have a few more promo slots i'm sure.
