In February, MTV dropped "Music Television" from its logo, and voila, viewership has gone up. A lot. According to the Street, MTV just posted its largest annual ratings increase since 1999 -- 1999, that halcyon time when there was Britney Spears and the Backstreet Boys and "TRL"!
"The people who watch it today, they don't refer to MTV as music television," and, no duh, the highest-rated show this year was "Jersey Shore." Which means more non-music shows are on the way.
"In 2010 we've seen enormous ratings growth as a result of the process we began almost two years ago to reinvent MTV for a new generation," MTV general manager Stephen Friedman told the Street. "We look forward to a strong 2011 when we'll further diversify our lineup with new scripted series 'Skins' and 'Teen Wolf' alongside returning hits like 'Jersey Shore' and 'Teen Mom 2.' "
Ratings for one of MTV's remaining music tentpoles, the Video Music Awards, were also up significantly this year, too.
But while MTV could technically play whatever videos they want on air (if they wanted to), they're pretty crippled online. Try watching any of multiple VMA winner Lady Gaga's videos on MTV's website. Good luck! You'll note only live performances, but no official clips are available because the network, Vevo, and her label -- which is also Eminem's label and the Black Eyed Peas' label -- haven't resolved their royalty dispute.
At least VH1 and BET still have their music countdowns. MTV literally has no music themed shows anymore. TRL was probably the last one and no I don't count The Seven as the new TRL all they talk about is celebrity news like Entertainment Tonight. They play no music videos.
Vevo TV.... but surely it would be a streaming service.
Internet is the future and it is going to substitute satellite TV services as we know them. We don't need a music channel.
MTV is such **** now. What the hell is wrong with people watching the Jersey Shore crap? Nothing Americans love more than to watch trashy idiots make an ass of themselves on reality television.
MTV is such **** now. What the hell is wrong with people watching the Jersey Shore crap? Nothing Americans love more than to watch trashy idiots make an ass of themselves on reality television.
but the Shore is goood. 
