In 2010, the singles chart got officially up in The Club. For JLS, The Club was alive with the sound of music, while Flo Rida noted that The Club could not even handle him. It was The Club where Will.I.Am messed with the baddest chicks, and where the DJ kept Kelly Rowland safe – who, lest we forget, was partying ''till hella late". Beats dropped, shawtys pumped on dancefloors and "the VIP" was definitely a jolly place to be.
Club-based inanities became the top 10's new obsession but these songs, purchased by millions of schoolchildren too young to have even considered ordering fake IDs, were club tracks for people who have never been clubbing – bold, grotesque caricatures of a lowest common denominator nightlife that doesn't exist in the real world.
Robyn's own contribution to this genre was the odd one out – and it was a complete triumph. In Dancing On My Own, Robyn is not at The Club with a party-hard crew hell-bent on a night of booty and bodyshots; she is alone, drawn to the dancefloor by the masochistic need to see her ex with his new flame. As nights out go, it's a bit light on fun: "I'm in the corner, watching you kiss her," Robyn sings. "I'm right over here, why can't you see me? I'm giving it my all, but I'm not the girl you're taking home."