Pokemon Go — the augmented reality game that took the classic Japanese franchise into a new age — took the world by storm last month. But just last week, there was already a slew of articles declaring the game all but dead.
A report from Bloomberg showed that Pokemon Go was already "in decline," including charts from Axiom Management that fewer people are playing the game every day, and that the people who are playing aren't playing for quite as long.
In other words, the red-hot game seems to be cooling fast, according to these statistics, even though the game is barely two months old. And with its apparent decline, one might easily wonder: is the half-life of a fad getting shorter too?
In some ways, yes.
"The internet has accelerated the spread of fads and shortened their lifespans," said Robert Bartholomew, a New Zealand-based sociologist who recently examined Pokemon Go for Psychology Today. In an e-mail to The Post, Bartholomew said, "I also think we are seeing more fads but they are flaming out much quicker on average."
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