StubHub Announces Top 10 Fall Concerts: Adele Takes #1 Spot, on Pace to Outsell Taylor Swift’s Fall 2015 Tour and Become #1 Overall Act of 2016
Adele Triples Drake’s Sales, followed by Beyoncé, Maroon 5 and Kanye West
SAN FRANCISCO--(BUSINESS WIRE)--StubHub, the world’s largest ticket marketplace, today announced the top concerts of the fall season, as determined by sales from its more than 10 million ticket listings per month. Following her top-selling summer position, Adele continues her dominant year by outselling Drake at #2 and Beyoncé at #3 this fall, putting her on pace to outsell pop diva Taylor Swift’s 2015 fall tour schedule and become the top-selling artist of 2016.
Fall Music Preview Highlights:
Adele is outselling Taylor Swift’s fall 2015 tour dates by 40%, with a similar number of shows and smaller venues
Adele is the top seller this fall in terms of both overall sales and sales per show
Median ticket prices per genre: POP (Adele, Beyoncé and Maroon 5) - $299; ROCK (Temple of the Dog) - $217; HIP HOP (Drake and Kanye West) - $175; COUNTRY (Carrie Underwood, Luke Bryan, Florida Georgia Line, Keith Urban) - $122
I mean she's touring smaller venues than say Beyoncé or Bruce Springsteen so tickets sell out faster and people are more desperate to buy them from scalpers but in no way is she playing for more people or making more money than Bey or Bruce.
Adele is on her way to become one if not the biggest touring act.
Yes, she is playing smaller arenas but that was something planned since day 1. It's marketing.
The next tour will be even bigger.