"Men usually log on to Grindr for one thing and one thing only: fun, sexy times with other men. The dating app has cornered the market in virtual male sexual encounters, supplanting the often dangerous world of cruising into a safe, sociable digital space. But lately the app has been moving into new territory, including selling premium tickets to Madonna concerts. But its newest foray is its most ambitious yet: a full-blown fashion line.
Comprised of 29 separate pieces, Grindr’s debut fashion collection is titled 'The Varsity Collection.' This locker-room-like influence is clearly felt across the array of tight-fitting sportswear, wrought in flashy shades of primary colors. The line is grounded by high-cut shorts, tank-tops, T-shirts and swimming trunks, with the intricate print created in collaboration with design studio Print All Over Me. All sales of the clothing will go towards Athlete Ally, a charity benefitting LGBTQ athletes.
The collection goes on sale later today on Grindr’s online store.
