Ooooh, he finally got it right
THIS is the look, vibe and creative direction he should be going for right now. It says "I'm relevant, up to date and interesting, but also royalty, mature and a bit too classy for bull****". Upon hearing the song, I was afraid he'd go for a typical video at the club or generally something try-hard and cliche, but he and the director hit the nail on the head with this.
.