Amazon.com and Apple have been going head to head recently over electronic books, with Apple's iPad shaking things up for Amazon's Kindle. But the two tech giants are also quietly tussling over digital music. According to a story in Billboard, Apple is irked at Amazon's MP3 "Daily Deal" promotion and is exerting pressure on the music labels to stay away from it.
Billboard reports:
In exchange for a Daily Deal promotion on a new album, Amazon has been asking labels to provide it with a one-day exclusive before street date and such digital marketing support as a banner ad on an artist's MySpace page and messages on label and artist Web sites and social network feeds.
That prompted Apple to strike back:
Sources say that iTunes representatives have been urging labels to rethink their participation in the Amazon promotion and that they have backed up those warnings by withdrawing marketing support for certain releases featured as Daily Deals.
In response, label executives at Capitol, Capitol Nashville and Jive recently opted against participating in Daily Deal promotions they had been considering for Corinne Bailey Rae's "The Sea," Lady Antebellum's "Need You Now" and Ke$ha's "Animal," sources say.
Amazon's MP3 business hasn't made a huge dent in Apple's dominant iTunes, but apparently Apple executives are keeping a close eye on it.
http://www.techflash.com/seattle/201...aily_deal.html