Jhené Aiko has Teamed with Teva Footwear For New Collaboration
As one-half of Twenty88 with rapper Big Sean, Jhené Aiko is busy promoting the duo’s self-titled debut album. However, the Grammy Award-nominated singer-songwriter is also embarking on a new creative endeavor—as Teva footwear’s first celebrity collaborator.
The Teva x Jhené Aiko collection features three new personalized women’s styles under the Original Universal, Hurricane XLT and Flatform Universal banners. Available today (June 1) at Teva.com and DSW.com, the collection starts at $60. “Jhené embodies the spirit of self-expression, search for positivity and sense of exploration that are at the core of the Teva ethos,” notes the company’s director of marketing Erika Gabrielli.
How’s your next solo album coming along?
We’re still promoting the Twenty88 album, which is just the first of many. Big Sean and I are both very dedicated to continuing this because it’s so easy for us to work together. Since putting out my last album, I’ve been working on a new project. It’s pretty much me combining all of my passions: writing, poetry, acting, just expressing myself and my imagination. Now we’re in the final stages of getting it ready to share. So I’m definitely going to keep everyone updated as we get closer. It’s been three years of creating what I would call the next chapter in my life. It’s going to be very revealing.
http://www.billboard.com/articles/co...new-collection
