HIV is more than just three letters – it’s an entire issue.

An edgy Austrian men’s magazine used ink infused with HIV-positive blood to print 3,000 copies of its latest work.

Each copy is wrapped in plastic, which carries a note that reads, “Break the seal and help break the stigma.”





“With this unique project, we want to create a response in a heartbeat by transforming the media into the very root of the stigma itself - by printing every word, line, picture and page of the magazine with blood from HIV+ people,” Jason Romeyko, the agency's executive creative director, said. “By holding the issue, readers are immediately breaking the taboo.“

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I......can't even know what to say. I just don't have the energy.

Originally posted by Buddy What if I get a paper cut

Originally posted by Wonderlust So, what happens if you lick it?

Originally posted by Can't_M!ss_This Before the uneducated freak out, you could use the pages as spit balls and be okay. The virus can't survive at room temperature for very long at all.

Originally posted by Lily Gaga Just to educate all of you who don't get the message and being all "EW, that's gross!": HIV dies within a few minutes of air exposure. Obviously It's not dangerous.

So did y'all just not learn Biology past like a 7th grade level or something? Because I feel like if you did you'd know that this is harmless. The whole point of this is to break this exact stigma.