This video does a brilliant job of selling the song. Its even changed my mind totally about it being a single. Females are gonna love this video as its a mini drama they can relate to. So it should prove great for album sales as its perfect for his target audience.
A twist at the end wouldve been better. But I think the story is that she's suffering in silence as she's scared to lose the man and the lifestyle. Putting on a brave face.