I was privileged enough not to own any of that poor man's clothes, but if I did I'd give it all away

This was awesome! Thanks.

Old-Biff look-alike

This campaign is interesting. Though I worry the use of homeless people to spite a brand, if people in need of clothing get them, then I suppose it's acceptable.

I still buy Hollister and Abercrombie. I couldn't care less if the owner is a douche.. I still like the clothing.

I don't know why this gives me KONY teas.

Girl, I own 3 Abercrombie shirts & 3 pair of jeans but they'll soon be given away the owner is an ignorant scum bag !

Mess, I bet their PR department are having a meltdown right now.

I don't see why people find their clothing so appealing in the first place... like...

My friends work at Abercrombie & Fitch as "models" (Sales Associates). They told me that when they first opened, the workers there were actually all American, and they had work-visas. Anyway, my friends still work there now, and they hate buying their clothing because the managers make them buy it every new season. They're 21, and they told me only the "high school" staff loves their clothing - which makes sense since the clothing is targetted towards the younger audience.

Take it from someone who was a manager there:

(1) Half of the information in this video is grossly exaggerated and silly.
(2) Everyone in the company is waiting for the CEO to die to rework its brand.
(3) Anyone naive enough to believe that one individual represents each and every associate who works there is ignorant.

Damn Mike is a douche, the clothes aren't that good and are expensive and I work there. I can't even defend the brand.

What's wrong with brands only wanting certain people to wear their clothes tho? I'm not wearing AF as much anymore, but still I don't get it. lol

There isn't anything wrong at all. It's Marketing 101. Unfortunately for Mike Jefferies. He has no tact. Think of it this way, take plus-size store Lane Bryant. If you interviewed their CEO, she would also be telling you "our clothes are not for everyone." Each and every company has a target market. The only difference here is that nobody really wants to be categorized in plus-size clothing. You can ask any retailer in the mall. Each one of them wants to be able to capture the "cool" market so that their brand seems prestigious. That is what he was trying to say. He just did it in a poor way.