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Chart News: Nielsen To Begin Counting Tweets?
Member Since: 12/31/2010
Posts: 26,257
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Nielsen To Begin Counting Tweets?
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Nielsen has announced plans to measure TV-Related tweets, which is not all that surprising given the company's recent studies which show that twitter response can be an early indicator of how a show will perform. Nielsen will measure both the number of people who read, as well as write, TV-related tweets for their Nielsen Twitter TV Ratings.
Take a look at the full announcement below:
New York – Oct. 7, 2013 – Today Nielsen, a global information and measurement company, announced the commercial launch of Nielsen Twitter TV Ratings, the first-ever measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”—the number of people tweeting about TV programs—but also the much larger “audience” of people who actually view those Tweets.
Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people are tweeting about a program, 100,000 people are seeing those Tweets. This multiplier varies across programs, with early data showing the ratio of the audience to the authors generally decreases (meaning the multiplier is smaller) as the number of authors for an episode increases. This is due to the increasing overlap of followers for shows with a large number of Twitter authors, where a single follower is increasingly likely to follow multiple authors.
Twitter conversation about live TV in the U.S. has grown dramatically over the past two years—19 million unique people in the U.S. composed 263 million Tweets about live TV in Q2 2013 alone, a 24 percent year-over-year increase in authors and a 38 percent increase in Tweet volume, according to SocialGuide. Until now, only the amount of Tweets and respective Twitter authors has been measurable. Without a measurement of the audience of people who view those Tweets, TV networks, advertisers and agencies were left wondering about the true reach and influence of TV-related activity on Twitter. Nielsen Twitter TV Ratings complete the picture by measuring both Twitter TV-specific activity (Authors, Tweets) and reach (Unique Audience, Impressions).
Nielsen Twitter TV Ratings enable TV networks to measure the full Twitter engagement surrounding their programs, to measure the effectiveness of Twitter TV-related audience engagement strategies, and to better understand the relationship between Twitter and tune-in. Additionally, Nielsen Twitter TV Ratings assist agencies and advertisers in making data-driven media planning and buying decisions that incorporate the full impact of Twitter TV.
“We are just beginning to understand the dynamic relationship between social media and television,” says Beth Rockwood, senior vice president, market resources and ad sales research at Discovery Communications. “The ‘Talking Social TV’ Study’ conducted through the Council for Research Excellence (CRE) has demonstrated that, particularly for ‘TV Super Connectors’, social media is an integral part of their relationship with television, and that different demographics and genres behave in unique ways. New tools, like the Nielsen Twitter TV Ratings, that allow us to further investigate the relationship between individual programs and social media will bring new insights and raise new questions. We look forward to having the opportunity to look at the new broadcast season through the lens of Nielsen Twitter TV Ratings.”
“Social TV is transforming TV from something we watch to something we do,” says Graeme Hutton, senior vice president of research, Universal McCann. “The potential value of SocialGuide and Nielsen Twitter TV Ratings is that it provides a pathway for an advertiser to turn audience energy into brand momentum. In particular, it should be valuable in developing brand activation strategies, and highlighting potential new programming areas for brands which may have previously been viewed as outside their comfort zone.”
“Our recent real-time marketing activities across brands like Oreo, Wheat Thins and Trident have shown us how live engagement can drive brand loyalty and business growth. But Nielsen Twitter TV Ratings are opening up a whole new world: they enable us to amplify our brand messages by taking full advantage of social TV engagement,” said Bonin Bough, vice president, global media and consumer engagement at Mondelēz International. “Knowing in advance what the effective Twitter TV engagement is around key events is game-changing and will enable us to connect even more efficiently with our consumers.”
Along with Nielsen’s existing SocialGuide solutions for Twitter TV measurement, analytics and engagement, Nielsen Twitter TV Ratings represent Nielsen’s latest innovation in enabling the media industry to harness the power of social media. “The Nielsen Twitter TV Ratings are a powerful measurement with far reaching implications for the industry,” said Steve Hasker, president, global product leadership, Nielsen. “It’s exciting that investments are being made to build 360 degree engagement—and drive passion from viewers—around programming. This holistic measure of how Twitter activity influences TV engagement will bring clarity to the value of those efforts.”
Built on the SocialGuide platform, Nielsen Twitter TV Ratings are available for TV programming across over 215 English-language U.S. broadcast and cable networks. Nielsen is currently working with Twitter to accurately measure and report Spanish-language networks. Nielsen Twitter TV Ratings are a separate set of measures that complement traditional National TV Ratings. They do not change the traditional National TV Ratings.
Nielsen Twitter TV Ratings deliver overnight metrics into two platforms: SocialGuide Intelligence and Nielsen National TV View. In addition, Nielsen Twitter TV Ratings Weekly Top Ten list will be available at SocialGuide.com, highlighting the highest-ranking episodes by Twitter TV audience on a weekly basis.
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Source: http://www.ign.com/articles/2013/10/...264c774300001e
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Member Since: 5/3/2012
Posts: 42,099
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Not Twitter coming for the Billboard Hot 100
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ATRL Contributor
Member Since: 11/5/2011
Posts: 100,491
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Member Since: 11/18/2008
Posts: 60,607
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Lmfao bye. That's the stupidest thing ever.
But hayyyyy Justin bieber, gaga and Katy might collect #1 from this
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Member Since: 5/3/2012
Posts: 42,099
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Quote:
Originally posted by umichgrad07
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Watch Billboard incorporate it into the Hot 100 formula. Second Hand High will get ha first #1 with You Betta Ask Me to Dance
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Member Since: 7/29/2010
Posts: 6,509
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bye
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Member Since: 8/17/2013
Posts: 3,681
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Scooter Braun doing the absolute most to get Justin his first #1
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Member Since: 11/7/2009
Posts: 1,333
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Actually, lemme just edit my post and let the mess continue.
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ATRL Contributor
Member Since: 8/17/2013
Posts: 11,649
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Mess!!!!! 1D will have so many #1s
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Member Since: 8/19/2013
Posts: 6,009
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Did y'all even read the article? It's talking about TV. Not music.
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Member Since: 8/17/2013
Posts: 3,681
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Quote:
Originally posted by Boniqua
The very first line has the word TV in it and people are talking about popstars getting #1's.
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Oh...lol
I feel dumb to say the least
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Member Since: 12/31/2010
Posts: 26,257
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I don't even feel bad for fooling the ones who can't/refuse to read.
I think that TV tweets would/will be way more accurate performance measurements than music tweets.
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Member Since: 6/6/2012
Posts: 25,442
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Please no, this will help that Bieber
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ATRL Contributor
Member Since: 8/19/2013
Posts: 46,848
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Didn't read the novel in the OP, but what the titles says makes me Kii
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Member Since: 8/17/2013
Posts: 3,681
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Quote:
Originally posted by Boniqua
Actually, lemme just edit my post and let the mess continue.
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The very next post...
Quote:
Originally posted by Freezin
Mess!!!!! 1D will have so many #1s
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Member Since: 4/12/2012
Posts: 8,550
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lol at people not even reading.
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Member Since: 8/18/2013
Posts: 5,569
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Its not suprise. Twitter is a huge way to show which shows are popular. As long as theyre not measured too heavily. The whole Nielsen system is so outdated though like its 2013 think of something else.
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Member Since: 6/6/2011
Posts: 3,476
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Quote:
Originally posted by Freezin
Mess!!!!! 1D will have so many #1s
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Member Since: 3/31/2012
Posts: 23,576
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That's so retarded, bye bitch.
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Member Since: 1/31/2012
Posts: 19,942
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Mess at ATRL not even reading a little bit of it.
This is only gonna be used in TV guys
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