The battle between SYCO/Columbia’s One Direction and Def Jam’s Justin Bieber finds both titles overperforming on release day. According to very early reads, 1D has grabbed the edge by exploding at physical retail, largely due to the four exclusive covers available at Target, while the group’s Walmart numbers are strong as well. We’re projecting 375-400k albums/400-425k SPS for 1D, while Bieber is trending toward 340-365k/400-425k.
THIS IS EXCITING 
