I'd say TFM. It produced 2 massive WW number 1 singles and Alejandro was a big hit and it pushed TF's sales to about 14 million. If TFM wasn't released I think it would have stalled at 6-7. Also TFM made Gaga blow up and put her in a whole new league. Teenage Dream was huge though and much bigger than Born This Way era. There both flawless era's in terms of music, image, tours and videos (with the exception of Alejandro
).