Quote:
Cheryl Cole signs £500k L'Oreal deal
Thursday, August 27 2009, 13:40 BST
By Catriona Wightman
Cheryl Cole has signed a £500,000 deal with L'Oreal Paris.
The X Factor judge will be the face of a new range of beauty products targeting women in the UK.
Cole said: "I have always loved the brand and have always wanted to say the iconic phrase 'because you're worth it' so to be given that opportunity is absolutely amazing."
L'Oreal Paris general manager Gayle Tait described the singer as "the nation's sweetheart", adding: "We sign on personality as much as anything."
Cole is the first British woman to be signed by L'Oreal since Kate Moss in 1998.
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BOWBOWBOW
There best be some sexy arse TV ad for this