...Sorry for the thread title, this is about BTW - but I needed something attention grabbing.
The good sis Anthony Kerty brought up a good point -- basically saying that Lady GaGa's promotion for Born This Way is SO NEXT LEVEL/AMAZING, that if she doesn't sell more than 1,000,000 albums on her opening week - Born This Way should be considered a relative underperformance.
(off the top of my head)
Lady GaGa has done....
- The MASSIVE hype that has surrounded the project since the VMAs 10'
- Youtube Interviews
- 60 Minutes Special
- E! News Interview
- HBO Concert Special
- Performs on Oprah's Final Season
- The 2011 Grammys
- American Idol Performance & Mentoring
- David Letterman (This Week)
- Good Morning America Concert (This Week)
- ANOTHER American Idol performance (This Week)
-
GaGa Vision
- Ellen
- Saturday Night Live
- Two iTunes promotional tracks
- 3 Singles
- MTV Lady GaGa Special
-
Born This Way Commercial
- Fashion Shows
- Covered TONS of magazines across the world
-
Google Chrome Commercial
- Interviews across the United Kingdom (Graham Norton Show, Radio 1)
- Performances at the Cannes Film Festival
- Country and Indian versions of Born This Way
Taking over New York & LA.....
Google Went GaGa and featured her in an interview....
GaGa takes over Facebook's Farmville...
GaGa partners up with Starbucks...
![](http://209.85.12.237/30246/195/0/p1079054/sdn_all_gaga.jpg)
HOW MUCH WILL LADY GAGA HAVE TO SELL TO JUSTIFY THE MASSIVE AMOUNTS OF PROMOTION SHE HAS DONE?
In other words, Born This Way is going to sell a lot, but how much does it need to sell so all of this promotion doesn't go to waste?