The absolutely lukewarm reception of Rihanna´s latest musical effort is pretty much real. Before she dropped the first single, the Navy had been trying to convince us how her comeback was so hyped but sh*t happened. What is the real problem here ? Did Navy just overhype this or is there actually something with her recent music ?
With major acts, it boils down to the music. If Rihanna was releasing stellar music, the public would like it and it would help compensate in other areas, but she didn't.
I think Rihanna isn't one of those artist that can be successful without promotion. With that being said, I think part of the problem is the lack of Rihanna's face being out there. I also feel like her break might have been a little too long along with the music being not connecting w/ everyone.