Guy Oseary is unveiling the new Maverick: music’s biggest, most fiercely protected secret of the year, in which he’s rallying eight other top artist managers to partner with Live Nation and potentially reinvent a broken industry.
Joining Oseary are Laffitte Management's Ron Laffitte, I Am Other's Caron Veazey, Blueprint Group's Gee Roberson and Cortez Bryant, Reign Deer's Larry Rudolph and Adam Leber, Quest Management's Scott Rodger and Spalding Entertainment's Clarence Spalding. Collectively, they manage more than two dozen of the planet's biggest artists. And as of Oct. 17, all nine will be joining their companies and rebranding them and their respective employees as "Maverick," a name Oseary's client Madonna gave the label she co-founded in 1992. (Oseary led A&R at the label -- at age 22 -- and became chairman/CEO before it folded in 2007.)
Damn they're really coming. I don't know how I feel about a huge single company controlling most of the music industry. That could potentially close doors to new artists.
Guy Oseary was behind that Apple/U2 downloading fiasco and the MDNA album/ticketing bundling (which dropped mdna 2nd week album sales to a record low).
Unfortunately, I'd take anything Guy has to say about revolutionizing the industry with a grain of salt.
There really needs to be a drastic revolution to make it change things. The industry is so passive, they just let illegal downloads and pirating take the industry down. All just generally speaking.
