Some handicappers believe 25 will debut with 1.5-1.7m, eclipsing the 1.3m first week of Swift’s 1989, though not approaching the record of 2.4m set by NSYNC’s No Strings Attached back in 2000. Sustaining big numbers through the holidays is the next step in the plan; the graphic below, showing sales of 1989, from its release on 10/27/14 through the first week in January, will be a useful measuring stick for Adele’s performance.
They also low key confirm Hello will sell north of 1m first week. 
