In a
tweet this morning, Spotify CEO Daniel Ek announced that the service had reached 40 million paid subscribers.
Spotify hit 20 million subs on June 10th, 2015 (
x), and passed 30 million on March 21st of this year (
x).
Competing service Apple Music was revealed by Tim Cook to have 17 million at the recent iPhone 7 event (
x).
MacWorld has some analysis:
Quote:
Spotify has managed to not only stay afloat, but thrive—despite the fact that Spotify has lacked the splashy exclusives that seem to drive Apple Music’s strategy. In the last year, Adele, Beyoncé, Coldplay, Rihanna, Drake, Kanye West, and Frank Ocean have withheld or delayed new music from appearing on Spotify. It may be that Apple’s entry into the streaming music landscape has been the rising tide that lifts all boats, making iPhone users more comfortable with the idea of paying for music subscriptions.
Spotify reaching 40 million subscribers couldn’t come at a better time. Spotify’s biggest challenge has been converting free users into paid subscribers in order to sustain its business over the long haul—even if those paid subscribers have to wait to listen to a new song by Beyoncé.
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