ATRL Contributor
Member Since: 12/7/2008
Posts: 87,284
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'25' may not be on Spotify for streaming on Nov. 20
Quote:
Spotify may have to change one of its core principles if it wants to stream Adele's new album.
In 2013, Spotify missed out on Beyoncé’s massive eponymous album, which was exclusive to iTunes. In 2014, Taylor Swift batted the company around in the press, calling it "an experiment" as she kept the biggest album of the year, 1989, off the service. Now Adele may be the latest to join their ranks, as she considers keeping her upcoming album 25 off Spotify, unless they meet her demands. When you may end up missing out on the album launch window from the world’s three biggest artists, it may be time to reassess your business model.
Adele and her team have been pushing Spotify to limit the release of her third album, 25, to paid subscribers only, which would shrink the availability of the album to around 20 million of the streaming service’s 75 million total users, according to a source with knowledge of the situation. Spotify has resisted the proposal and has yet to find out if 25 will be available to stream on the platform.
Before Adele released her monumental sophomore album 21 in 2011, she pushed Spotify to make it available to paid subscribers only, but the streaming service did not want to fragment its music catalogs. But 2011 was a different time — Adele didn’t have the leverage she carries now, and Spotify wasn’t closing in on 100 million users. 21 went on to sell 30 million albums worldwide and 10 million albums in the US alone, turning Adele into a household name, and Spotify went from a company solely operating in Europe to the most widely used paid streaming service in the US.
Despite the growth of streaming music and the expanded reach of streaming services, with those kinds of numbers expected in her first week, Adele still doesn't need to stream her album. But Spotify may need Adele. It’s hard to call yourself the best streaming service around if you’re missing the newest albums from the world’s two biggest artists in Adele and Taylor Swift, and potentially Coldplay. (Beyoncé added the re-release of her eponymous album to the service last year.)
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http://www.theverge.com/2015/11/10/9...tify-streaming
Completely understandable 
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