Tbh, the more friends you have the chances are they talk about you behind your back.
Well, that's what I've experienced.
Anyway, I used to be more popular in my 2nd year of High School, afterwards I stopped trying to impress people and stuck to myself and my few friends and I think I started to make people hate me when I become more open minded and started preaching on Facebook about acceptance and stuff so some people probably stopped talking to me because we didn't get along after that and they didn't like my message.
Though, my popularity kinda soared again after I came out, but only with the females.
A lot of guys just stay away from me now.