So this ad just popped up while I was waiting for a video on Youtube.
Lynx (Axe in America) is a deodarant and body care brand known for it's hyper-masculine advertisements that play on the themes of masculinity, commonly featuring sexualised women and their desire for those that use the product.
In a rather shocking twist, this recent advertisement features a gay kiss, acknowledging the norm of homosexuality and the acceptance of gays from such a typically "straight male" associated brand.