McDonalds slashing menu; reducing value menu to 11 items
Quote:
NEW YORK — McDonald’s is planning to trim its menu and maybe even get rid of some of the ingredients it uses to change perceptions that it serves junk food.
CEO Don Thompson sought to reassure investors Wednesday that changes will help strengthen the chain’s appeal as the company fights to hold onto customers. The discussion in Oak Brook, Illinois, came after the company earlier this week reported yet another monthly decline in U.S. sales at established locations. In November, the company said the figure fell 4.6 per cent.
Thompson has conceded McDonald’s Corp. has failed to keep up with changing tastes, with people increasingly moving toward foods they feel are fresh or wholesome. Among the changes in the U.S. restaurants he and Mike Andres, president of U.S. operations, touched on were ingredients and how people get their food. Here’s a look at what’s in store:
In just the past decade, McDonald’s has added 100 items to its menu, Andres said. While that has driven up sales, it also complicated the menu and made it harder for people to quickly decide what they want.
So starting next month, McDonald’s will cut eight items from the menu and reduce the number of Extra Value Meals from 16 to 11.
I stopping going when they took the McDouble and small fries off the dollar menu and made them more than $1. I would either spend 5, 10 or 20 dollars dependjng how much money I had and it would be an even sale.
I stopping going when they took the McDouble and small fries off the dollar menu and made them more than $1. I would either spend 5, 10 or 20 dollars dependjng how much money I had and it would be an even sale.