Not surprised AT ALL. I mean, ON THURSDAY?! What makes MTV think that I'm gonna tune in to watch this mess of an awards show on a busy ass school night where I have to do 9694604 things. If had been on Sunday, then I would of watched. Or TODAY.
Joe Adalian @TVMoJoe
Caveat: My numbers come from a studio source, and not MTV. Still waiting on official digits from net. Perhaps a typo? These seem way off....
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Joe Adalian @TVMoJoe
The decline was just as bad in MTV's core 12-34 audience: From a 9.1 rating to a 4.5. From first to worst? Probably not, but checking