Member Since: 8/19/2013
Posts: 6,009
|
Billboard: Tidal will affect ANTI sales
Quote:
As the buzz for Rihanna's eighth studio album ANTI continues to grow, the latest rumors indicate the album could arrive this Friday, Nov. 27, with a one-week exclusive on Tidal before going wide to other distributors. And if that's the case, the Roc Nation singer can expect lower than usual first week streams.
At Tidal's official launch event at the end of March, the focus was placed on exclusives and special releases from its artist owners, which includes Rihanna. But the numbers over the past eight months show that Tidal exclusives tend to put up much smaller numbers than competitors like Spotify and YouTube.
Take, for example, Rihanna's latest single, April's "American Oxygen," which had a one-week exclusive on Tidal before being serviced to other streaming outlets. In its first week, the song received 142,000 U.S. streams from Tidal, dropping to 71,000 in week two, according to Nielsen Music. In that second week, streams from Spotify and YouTube counted more than one million apiece, with 79,000 coming from other services in the U.S. That gave Spotify and YouTube a 96.7 percent share of total streams over the period.
Simply put, Spotify and YouTube dominate the streaming landscape, and to cut the two pillars out for a week means that Rihanna's ANTI numbers are bound to suffer during the period of exclusivity -- if she does decide to go that route. But with an artist like Rihanna, all avenues are still on the table, including the rumored Samsung release a la Jay Z's Magna Carta...Holy Grail.
|
http://www.billboard.com/articles/bu...eaming-numbers
|
|
|
|
