Friday Update #2: Sources tells BoxOffice that The Heat is headed for as much as $18 million on Friday, which puts it on pace for a debut frame of around $45 million or so. Unfortunately, it won't be enough to topple Monsters University which we're told is out in front by a healthy margin.
The Heat validates the need for more female-friendly movies in the marketplace. Women are usually woefully neglected during the summer months, so hopefully the success of Fox's comedy will help change that. Director Paul Feig is now the go-to guy for comedies aimed at women. Feig struck gold in 2011 with Bridesmaids, a $289 million global hit.
Co-star Melissa McCarthy is definitely at the height of her drawing power right now. Earlier this year, McCarthy helped Identity Thief to a healthy--and very surprising--$175 million global haul. The strong performance of The Heat also continues Sandra Bullock's comeback. Bullock will appear later this year in Gravity, a sparse sci-fi flick that will need every ounce of the combined star power of Bullock and co-star George Clooney in order to be successful.
White House Down is looking at $8 million-$10 million on Friday, which will put it close to $27 million. That's an underwhelming debut for a union of Channing Tatum and Jamie Foxx. It's also low for director Roland Emmerich, whose return to big-budget action after the Shakespeare-themed Anonymous should have produced healthier results. The strong performance of Man of Steel and World War Z over the last two weeks is likely the main cause of White House Down's troubles. Both of those films grabbed the attention of key male demos that Sony needed to show up for WHD.
http://www.boxoffice.com/latest-news...ursday-numbers
It's still pretty early so we'll see how White House Down really does tomorrow morning but a 27 million opening would be awful, especially since it has a 150 million dollar budget.
i mean we already had olympus has fallen like 2 months ago
Yeah but I think most people wouldn't think this would open below that, especially with Tatum (who many think is a huge draw now) and Foxx. The girls who would see White House Down for Tatum are probably going to see The Heat instead so it was a bad idea to open these against each other.
i mean we already had olympus has fallen like 2 months ago
Exactly. That killed the enthusiasm for me for this movie. Plus with a succession of Iron man3, F&F6, Man of Steel and WWZ, it seemed underwhelming.
The Heat was excellent. Go see it.
Well are we surprised? White House Down is just another generic shoot-em-up action flick and it looked utterly ridiculous at that. Not that the buddy-cop premise of The Heat isn't tired as well (they're chasing down Russian mobsters for goodness sake, in 2013!) but at least it features two female leads, so that's something.
White House Down doesn't quite counted as flop. It did right on the pre release expectation. Sony is counting Roland Emmerich to again aggregating overseas boxoffice