While not yet confirmed, it appears XL/Columbia's Adele has broken first-day digital sales records with over 400k for single "Hello" sold across all platforms. Meanwhile, digital preorders for album 25 (due out 11/20) surpassed 100k. Streaming numbers also appear to be through the roof with some speculating she could hit well over the 2m mark in the first day.The current record-holder for streaming is labelmate One Direction’s “Drag Me Down” with 1.8m U.S.
Keep in mind that some of those sales won't be counted by Nielsen Soundscan since pre-orders of her album give away instant grats, meaning that would only be 300k first day.
