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Chart Listings: Yeezus 4th all time biggest drop for a No. 1-debuting album
Member Since: 3/30/2009
Posts: 79,408
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Yeezus 4th all time biggest drop for a No. 1-debuting album
Kanye West's 'Yeezus' Sales Drop 80% In Second Week
The "Yeezus" fall is the fourth-largest for a No. 1-bowing album in the SoundScan era.
While Wale claims his first No. 1 album on the Billboard 200 chart this week, as "The Gifted" debuts with 158,000 copies sold according to Nielsen SoundScan, last week's No. 1, Kanye West's "Yeezus," falls by 80% to No. 3 -- the largest second-week percentage drop for a No. 1-debuting album in over a year. It sold 65,000 in its sophomore frame. A week ago it bowed with 327,000.
Comparatively, the average second-week drop for a No. 1-debuting album in 2013 is 69%. (West's last solo album, 2010's No. 1-bowing "My Beautiful Dark Twisted Fantasy," slid by 78% in its second week.)
No. 1 debuts that were particularly front-loaded in their first sales week this year were "Yeezus," Justin Bieber's "Believe: Acoustic" (down 79% in week number two), Chris Tomlin's "Burning Lights" (down 78%) and Fall Out Boy's "Save Rock and Roll" (down 77%). On the other end of the spectrum, the smallest second-week erosion for a No. 1 bow belongs to Josh Groban's "All That Echoes," which fell by just 50% in its second frame.
Since SoundScan began tracking sales in 1991, "Yeezus'" fall is the fourth-largest for a No. 1-bowing album. The last larger second-week drop -- and biggest overall -- is owned by Madonna's "MDNA." On the April 21, 2012 chart, it tumbled by 87% in its second week, mostly owed to how its first-week sales was amplified by a very successful concert ticket/album bundle promotion. Without the promotion to help shore up sales in its second week, the album took a significant tumble.
Here are the five largest second-week percentage drops for No. 1-debuting albums in the SoundScan era:
Chart Date - Artist - Title - % Decline - Debut Units - 2nd Week Units
April 21, 2012 - Madonna, "MDNA" - 86.70% (from 359,000 to 48,000 at No. 8)
June 18, 2011 - Lady Gaga, "Born This Way" - 84.28% (from 1.11 million to 174,000 at No. 1)
Dec. 3, 2011 - Mac Miller, "Blue Slide Park" - 82.54% (from 144,000 to 25,000 at No. 24)
July 13, 2013 - Kanye West, "Yeezus" - 80.27% (from 327,000 to 65,000 at No. 3)
Dec. 16, 2006 - Jay-Z, "Kingdom Come" - 79.42% (from 680,000 to 140,000 at No. 6)
Like "MDNA," West's album also had an unusual debut. "Yeezus" arrived to retail without the standard promotional campaign that most super star albums receive. It did not have an official single, no music from the set was released before the album came out, and West only made one TV appearance (a performance on NBC's "Saturday Night Live"). In turn, perhaps because of the set's untraditional marketing, the album found difficulty in sustaining its momentum.
That said, on Tuesday (July 2), West's record label, Def Jam, released an official radio single from the set: "Black Skinhead." The song is also featured in trailers for the upcoming Leonardo DiCaprio film "The Wolf of Wall Street."
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Member Since: 1/13/2012
Posts: 17,447
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Member Since: 3/3/2011
Posts: 23,567
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You forgot to highlight this part:
"Yeezus" arrived to retail without the standard promotional campaign that most super star albums receive. It did not have an official single, no music from the set was released before the album came out, and West only made one TV appearance (a performance on NBC's "Saturday Night Live"). In turn, perhaps because of the set's untraditional marketing, the album found difficulty in sustaining its momentum.
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Member Since: 6/3/2011
Posts: 14,194
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Member Since: 4/29/2012
Posts: 15,977
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As long it remains top notch in quality I am happy for everything
The best album released by a male solo artist this year BY FAR!
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Member Since: 3/14/2013
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Member Since: 5/27/2010
Posts: 37,025
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Member Since: 7/9/2009
Posts: 2,894
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Madonna, Gaga, Kanye and Jay Z.
HEW ELSE?
Legends.
Mac Miller is so out of place on this list of legend falls.
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Member Since: 8/14/2010
Posts: 2,558
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ATRL Contributor
Member Since: 9/3/2012
Posts: 29,405
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Can we talk about the fact that Mac Miller had a #1 album tho?
Who knew?
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Member Since: 12/13/2011
Posts: 26,638
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Quote:
April 21, 2012 - Madonna, "MDNA" - 86.70% (from 359,000 to 48,000 at No. 8)
June 18, 2011 - Lady Gaga, "Born This Way" - 84.28% (from 1.11 million to 174,000 at No. 1)
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Queens, topping the charts yet again.
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Member Since: 1/8/2011
Posts: 27,650
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Top 5.
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Banned
Member Since: 6/19/2012
Posts: 213
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Member Since: 5/14/2007
Posts: 25,912
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Kanye better slay 
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Banned
Member Since: 9/1/2012
Posts: 10,317
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MDNA 
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Member Since: 5/14/2007
Posts: 25,912
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Kanye better slay
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Member Since: 2/16/2012
Posts: 6,442
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Madonna topping every list, breaking every record (good and bad, apparently).
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Member Since: 7/5/2007
Posts: 21,885
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Quote:
Originally posted by Save-Me-Oprah
Can we talk about the fact that Mac Miller had a #1 album tho?
Who knew?
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!!!! I had no idea he had a #1 album
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Member Since: 6/15/2010
Posts: 14,318
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Quote:
Originally posted by RobynYoBank
You forgot to highlight this part:
"Yeezus" arrived to retail without the standard promotional campaign that most super star albums receive. It did not have an official single, no music from the set was released before the album came out, and West only made one TV appearance (a performance on NBC's "Saturday Night Live"). In turn, perhaps because of the set's untraditional marketing, the album found difficulty in sustaining its momentum.
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I love how no one EVER expresses disappointment with his sales, LMAO. It's always this excuse.
"Kanye is poised to open with 500k"
OMGG without single no promo no cover art  .
"Kanye opens with 300k, falls short from predictions"
OMGG without a single no promo no cover art .
"Kanye fails to go Gold in the U.S"
OMGG without a single no promo KIIIING .
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Member Since: 11/8/2011
Posts: 31,648
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