NZ doubles gold/plat cert threshold due to digital growth
Quote:
Today Recorded Music NZ unveils a ‘Stream Equivalent Album’ (SEA) point system which continues the audio conversion rate method instituted in the Singles Charts and then applies an additional layer for albums.
The current singles audio conversion rate in New Zealand is 1:175 – sales to streams. Taking the 10 most streamed tracks from each album, the top two songs will then be down-weighted in line with the average of the rest to ensure the chart is not distorted by an influx of “one-hit albums”. The model is similar to the one adopted by the United Kingdom last year.
Reflecting the massive growth in digital music consumption in New Zealand, single certifications will be raised to 15,000 points for gold and 30,000 for platinum.
It used to be 7,500 for gold and 15,000 for platinum.
The title might make it seem like sales in NZ are growing, but what's happening is that they're implementing SEA and thus raising the certification levels.