SALES PREVIEW UPDATE: DRAKE UNLEASHES A MONSTER
We didn’t see this coming. Drake’s If You’re Reading This It’s Too Late will debut at #1 on the HITS Album and SPS charts next week, spoiling what looked less than 24 hours ago like a slam dunk for the Fifty Shades of Grey soundtrack—but the marketshare goes to the same place, so Republic can’t complain. What’s more, the surprise mixtape could see first-weekend sales of 500k. Strangely, as of 8am PT, the album has yet to appear on the iTunes chart. But there’s a precedent: It took Beyoncé’s 2013 surprise release several hours before landing at #1.
Our numbers gnomes are trying to determine whether If You’re Reading This It’s Too Late will be the best-selling or highest-debuting mixtape ever. For the record, Drake's first charting recording a re-release of a mixtape six years ago. Stay tuned for further updates.
http://hitsdailydouble.com/news&id=294666
In b4 Beyonce, ha impact.
at an OST doing more than some pop girls numbers
