Texting won't be allowed on AMC theaters to lure millennials
Texting to be allowed in America's biggest movie theater chain as executives try to lure millennial audiences
AMC Ent's new CEO Adam Aron said turning off phones is unrealistic
A phone is like a body part for millennials, he said in an interview this week
If cinemas wish to survive, they need that audience, therefore need texting
He suggested there could be 'texting friendly' movie theaters
Quote:
Texting could soon be permitted in movie theaters as executives grapple to attract millennial audiences.
AMC Entertainment's new CEO Adam Aron declared the policy is outdated because turning off a phone, for a teen, is like 'cutting off your left arm above the elbow'.
If cinemas want to survive, he said, the glow of 100 little screens is a worthwhile sacrifice to make.
Proposing how it would work, in a far-reaching interview with Variety, he said there could be 'texting friendly' theaters.
If cinemas want to survive, the glow of 100 little screens is a worthwhile sacrifice to make, AMC's CEO says
Quote:
'When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow,' Aron, who took the helm at AMC in January, told the magazine on Wednesday.
'You can't tell a 22-year-old to turn off their cellphone. That's not how they live their life.'
He added: 'At the same time, though, we're going to have to figure out a way to do it that doesn't disturb today's audiences.
I don't have a problem with other people texting during the movie as long as the light isn't distracting. If I text during a movie, I make sure the brightness on my phone is at its minimum and keep it in my jacket pocket as an extra shield.
'When you tell a 22-year-old to turn off the phone, don't ruin the movie, they hear please cut off your left arm above the elbow,' Aron, who took the helm at AMC in January, told the magazine on Wednesday.
I don't get why people use their phones in a theater, it's so distracting & annoying.
The only time I check is to make sure I didn't get an important text from my parent other wise it's in my pocket the entire time or in my hands to make sure I don't lose it.
This makes it sound like all millennials are addicted to their cell phones, or simply dont have common sense and manners. Stupid idea, if there is anything that i would want to be traditional it would be movie theaters.